Cafe Bustelo

Challenge:
Starbucks currently dominates the coffee market, and coffee drinking has lost any sense of heritage, cultural color and flavor. The passion, excitement and romanticism is gone. Cafe Bustelo’s association with the rich and colorful history of Cuban, Caribbean and Latin American cultures can counteract that malaise. Cafe Bustelo crosses cultural boundaries with a vivacious appeal, and rekindles America’s excitement for coffee, bringing it to new and wider markets across the USA.
Big idea:
This is not a drink, it’s an adventure.

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